Toga Far East (TFE) Hotels has opened its very first A by Adina in Canberra, marking the global debut of the Adina Apartment Hotels premium brand.
The soft opening was marked with a ribbon cutting, ahead of the official brand and hotel launch scheduled for February. The hotel’s general manager, Jelena Bojanic, was in attendance along with dignitaries including Canberra Airport CEO, Stephen Byron, and TFE Hotel’s own ACT/NSW regional general manager, Emma Hynes.
Operating across four levels, the Bates Smart-designed apartment hotel will play a key role in the strategy to enliven Canberra’s CBD. Featuring 130 apartments, a gymnasium and a 24/7 service concierge, guests can “stay their way” at A by Adina, as the hotel promises a one-of-a-kind experience.
Ms Bojanic said all guests have their stay tailored to them the moment they step into the hotel.
A by Adina is located in Canberra’s city centre, 400 metres from the National Convention Centre Canberra and 500 metres from Canberra Centre. The hotel is also near some of Canberra’s best dining and retail options along with new retail tenants, including Arc Café by Redbrick opening in February, Mu Omakase & Cicada Bar opening in April, and Meat and Wine Co opening in May. The precinct also features its own Melburnian-style laneway, connecting to Canberra Theatre Centre.
With chocolates and a bottle of wine on arrival and a 1pm check out, along with the flexibility to change booking one day before arrival, TFE Hotel CEO, Antony Ritch, said A by Adina sets a new precedent.
TFE Hotels has officially launched their premium A by Adina hotel brand today, and with it the concept of ‘hotel living’, both of which are set to elevate TFE Hotels’ beloved Adina Hotels brand into a class of its own. A by Adina Canberra open and A by Adina Sydney opening April 2021.