Melbourne’s hottest new luxury hotel Shadow Play by Peppers is the latest Accor stunner to officially open in Victoria’s capital. Described as a winner for corporate travellers during the week and luxury travellers on weekends, even the city’s Lord Mayor Sally Capp says the property will be a “real drawcard” for the arts and entertainment precinct of Southbank. “I really believe it’s part of this ongoing renaissance we’re seeing in this precinct and something we’re very proud of,” Ms Capp said.

Shadow Play in the spotlight

Accor has cut the ribbon and clinked the champers in Melbourne’s Southbank to officially open the doors of its newest luxury hotel, Shadow Play by Peppers, a sophisticated and stylish urban retreat. The 46-storey landmark hotel offers a choice of one and two bedroom apartments and Melbourne Lord Mayor Sally Capp says the property will be an “absolute asset” for Victoria.

“Melbourne is booming in economic performance by the fact that we’re the fastest growing city in Australia. In fact, we’re the fastest growing city of all developed nations in the world,” Ms Capp said. “We certainly appreciate the investment made in this property and thank Accor for bringing another luxury option to Southbank.”

Full features & rooftop garden

Developed by luxury property developer Jonathan Hallinan of BPM, each apartment at Shadow Play by Peppers has brand new full kitchen and laundry facilities and floor to ceiling windows for an abundance of natural light and city or bayside views. In-room mini bars are stocked with locally sourced produce and, for the ultimate indulgence, guests can stay in a two bedroom ‘corner apartment’ which comes complete with a private outdoor winter garden.

Avant garde design elements feature throughout the property, breaking tradition and routine hotel design with a cohesive collection of contrasts – light and dark, formal and informal, and seductive dark statement pieces contrasting with white stone and timber.

Dazzling entrance & tasty Edwin

Upon arrival in the beautifully appointed lobby on the ground floor, you can’t miss Edwin Wine Bar & Cellar. This exciting new venue is positioned to be one of Melbourne’s finest new food and wine experiences with its seasonally curated menu and extensive wine list with a distinct Victorian flavour and bias, hand-picked by the Edwin Wine Bar & Cellar’s sommelier. A multi-cultural team in the kitchen and on the floor personifies Melbourne’s multicultural magic touch that the city has become famous for.

Shadow Play by Peppers also hits the spot for its own distinctive style on guest spaces including a heated pool, gymnasium, sauna and steam room, and an enclosed garden space on the 46th floor complete with a freestanding fireplace, a lavish guest lounge and library with an adjoining patio, and ripper bayside views.

Set in the heart of the city and within walking distance to the Eureka Skydeck, Melbourne Arts Centre, the National Gallery of Victoria, Crown Casino, the Melbourne Convention & Exhibition Centre, and the city’s shopping and dining precincts, Shadow Play by Peppers is perfect for both leisure and business travellers.


Melbourne’s hotel boom

Ms Capp said development was really important for the city’s ability to be able to respond to its population growth and boom in new city hotels.

“And we rely on the private sector to push the boundaries and delivering supply across both residential and commercial, and of course across our tourism assets,” she said, before calling on some statistics to further highlight why the hotel would become a hit for both interstate and global visitors.

“Just to throw in some stats – because everyone loves them – Melbourne is the No.1 destination for interstate visitors and we have about 9.9 million interstate visitors to Melbourne annually and they spend more in Melbourne than any other capital city in Australia at the moment, which is about $8.2 billion,” Ms Capp said.

“On top of that we have about 2 million international guests every year. I’ve just come home from China and I can tell you the demand for luxury product is huge, so I say thank you to Accor for throwing something so special into the offer that we provide for visitors.”

Peppers No.2 adds some spice

Accor Apartments & Leases Senior Vice President Operations, Mark Hodge, who joined the Lord Mayor in cutting the ribbon yesterday said he and his team were proud to have officially opened Accor’s second Peppers hotel in Melbourne.

“Visitors to Southbank can now experience Peppers’ renowned style of service, which is always attentive yet never obtrusive,” Mr Hodge said. “Shadow Play by Peppers is a landmark hotel with a range of high-end amenities designed to appeal to the city’s increasingly selective global market that is looking for quality, location and facilities of a world-class calibre.

“New hotels in key precincts like this play a critical role in promoting a vibrant visitor economy, while meeting the needs of growing visitor numbers to Melbourne by attracting first-time and returning domestic and international travellers.”

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Scott Podmore

About Scott Podmore

Managing Editor of The Departure Lounge and award-winning writer, newspaper editor, photographer/videographer and bestselling author who specialises in travel, music and lifestyle content. Follow on Twitter & instragram #scottpodmore

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