Insights

Inside Virgin Australia’s Lounge of the future

Recently, Virgin Australia opened its Adelaide Lounge to Frequent Flyers. Designed by Brisbane’s WMK Architecture, the 283-seat Adelaide Lounge completes Virgin Australia’s network of seven domestic lounges across major airports around Australia. All future Lounge refurbishments around the domestic network will be done in line with this new and fresh design thinking.

The Lounge is true to the Virgin Australia brand, creating a warm, authentic, and inviting environment for frequent flyers.

The contemporary design includes a breeze block feature wall upon entry, with canopy ceilings, before ceramic tiling leads guests into a large light-filled space, with the centre walkway leading guests to numerous dining and seating areas. Ambient lighting, bright greenery and Australian sustainable furniture completes the Lounge, making it a relaxed, inviting, and uncomplicated place, to refresh and recharge in a delightfully Virgin way.

Virgin Australia CEO Jayne Hrdlicka said the new lounge was the first of many new and exciting products for customers following the airline’s re-launch.

“We are continuing to write a new chapter at Virgin Australia and we’re incredibly focussed on creating great experiences for our guests,” said Ms Hrdlicka.

“We know our capital city lounges are highly-valued by our frequent flyers and we’re reimagining the experience in a very Virgin way. Not only is the new Adelaide Lounge the best airline lounge at Adelaide Airport, but it is fun, relaxed, and a place that everyone will feel welcome and comfortable.

 

Adelaide Lounge features

The Coffee Bar: An eye-catching central café seating area, transforming from a place to unwind over a coffee during the day, turning into a wine bar at night.

The Cellar Door Hub: With some of Australia’s most awarded wineries on the doorstep of Adelaide Airport, Virgin Australia has created a feature space for South Australian wineries to bring their cellar door to the Lounge for seasonal wine tasting.

Distinct dining areas: Separate dining areas with diverse functionality have been built adjacent to servery areas to cater to all guest’s eating preferences, including large social tables, and banquette seating for more private dining.

Lounge seating areas:

The Library: A dedicated work area dubbed The Library, features workstations with PCs, printing facilities, power sockets, and desk lamps, offering a functional environment to work on the fly (work spaces continue to be available throughout COVID-19).

The Gallery Lounge: a chill-out zone adjacent to The Library, complete with lounge chairs and a large flat-screen television.

The Sunroom: With a mixture of cosy seating arrangements, it is the perfect space to sit with a loved one, friend or colleague in comfort.

The Long Stay: Closely located next to the servery, the Long Stay is tucked away from the main entrance and provides guests with an inviting space, with a wide variety of seating options.

Enhanced Lounge menu

Virgin Australia has also launched a new and fresh menu for guests, featuring a selection of sandwiches, salads, wraps and healthy snacks, prepared on site. An enhanced menu will be implemented at all Virgin Australia lounges in the coming weeks.

In an Australian airline first, Virgin Australia is also trialling a food ordering system, offering guests end-to-end table service. Initially available in Adelaide and Melbourne, guests will be able to order food and beverages directly to their seat or table by simply scanning a QR code and placing an order on their phone.

The advancement will not only provide a seamless table service for guests, but it will reduce movement and further enhance the COVID-safe environment.

The Virgin Australia lounges in Melbourne, Sydney, Brisbane, Gold Coast, Adelaide and Perth are now open. Virgin Australia is expected to open its seventh, and final domestic Lounge, in Canberra, in March.

The Departure Lounge

About The Departure Lounge

The Departure Lounge team of contributors is made up of seasoned travel journalists and travel experts from the Connections Group of Companies #everyconnectioncounts

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